Building the Perfect Startup Funnel

Every removing complaints from Google employee understands how difficult it can be to close a sale especially if you don’t go by the rules of the startup funnel.

Optimize Funnels Bottom Up

This is the most important rule when it comes to the funnel. It can be very costly for companies to add leads or potential customers or investors at the top of the funnel and that is why you need to spend some time moving them through the funnel only to find out in the end they wont close. You first need to make sure the bottom of the funnel is solid before filling it up.

Understand Conditions to Close

As a salesperson you can never be positive that a customer will buy or an investor will give you a check but you can reduce these risks of not closing by qualifying your leads and actively communicating with them along with listening to their side.

Tune One Stage of a Funnel at a Time

Once you have spent time optimizing the bottom, you will have more confidence about closing and you can work your way up one stage at a time.

Use Actions and Nudges to Move through Stages

A nudge is the explicit ask for a user, a customer or an investor to take an action. This causes movement in then funnel to another and a nudge is something you do to cause the action of the other party involved.

Figure out Stages of the Funnel

Normally when someone is new to sales, they have all heard of the sales funnel and how it all starts with finding leads, qualifying them, setting up a demo, doing a trial and then closing the prospect. This process is usually different for several firms. If you are running a business-to-consumer business, you should understand the need to master the activation and the retention aspect on the funnel. Some tips include qualifying leads, define your funnel, use reflective listening and to create predictability.