COVID-19, also known as the Coronavirus, has taken the world by storm, and many countries are in a state of forced quarantine. So how do businesses keep afloat if they aren’t operating? The answer is by using digital marketing services.
Why Do We Need Them?
Many businesses are experiencing losses in profit during the COVID-19 quarantine periods. People are cancelling orders and events, staying indoors, and everyone is feeling the pinch. Small businesses are even at risk of cutting down on staff or foreclosing if they don’t manage to survive this. The only saving grace is that once the Coronavirus has been contained, businesses will reopen and start conducting business as usual. But how can companies remain relevant and in their target market’s field of vision while the virus is dealt with?
Social Media Marketing
People staying at home while the Coronavirus is contained are spending a lot more time online. People are also feeling alone because they’re separated from their friends and family, so they will spend a significant amount of time on social media. If you want to remain relevant, advertise where your target audience will be. Focus some of your efforts on social media marketing so that you keep in mind when they can return to normal life.
Depending on the nature of your business, how likely is it that your consumers will search for you online? If that likelihood is high, then make sure to beef up your SEO. You want to ensure that you use targeted keywords that they’ll be searching for during their self-isolation. You also want your business to rank on the first page of search results so that when the time comes to utilise your services, they’ll remember your business.
You don’t want your target audience to forget you, and while some businesses can model their services around the quarantine, if you can’t, you need to stay in their radar. Email marketing is used to maintain relationships with consumers. They’ve clicked on your links and adverts, provided their contact details, and even bought from you. Use email marketing to keep in their sights with promotions, discounted delivery codes, or updates on how you’re handling this pandemic. Maybe you’re keeping your staff safe or donating money. Your consumers will want to know, and a personalised email will remind them of why they chose you first.
Social And Google Advertising
When times are uncertain, businesses often halt all their advertising efforts. Advertising is expensive, and you don’t want to waste money on ads if your consumers won’t see them or buy from you. But, this way of thinking is incorrect. Not everyone is tightening their belts. A lot of people are working remotely, and therefore still earning what they typically would without a pandemic. You want to be ready for those who are willing to spend now. And when this is over, the consumers who aren’t spending now will again once the dust settles. If you keep your ads on social media and Google going, you’ll remain relevant and in front of your audience so that they come to you – and not a competitor – when they’re ready to start buying again.
This is a trying time for businesses, and although the present is challenging to get through, it’s important to remember that it’s not forever. After the virus is contained, your orders will come in again with more people looking for your services. For now, keep these digital marketing strategies going.