Trulife Distribution Lawsuit, Brian Gould, is being sued for fraud and dishonest business activities. Here are the specifics of the Trulife Distribution lawsuit.
The CEO of Trulife Distribution is being sued by his father, the owner of rival Nutritional Products International (NPI), in an incident that seems like it might have come straight out of an episode of HBO’s Succession.
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Brian Gould of Trulife Distribution was charged with false and misleading representations, unfair and deceptive trade practices, and fraud in a case filed on May 6, 2022, in a U.S. District Court in Florida. According to court documents, NPI, which is controlled by Gould’s father, Mitch Gould, and where Brian worked before, filed the action against Trulife Distribution.
What is the subject of the Trulife Distribution Trulife Distribution Lawsuit?
According to the Trulife Distribution Lawsuit, Trulife allegedly used false and deceptive factual assertions in commercial advertising and marketing with “the intention to deceive NPI’s clients and prospective clients.” The complaint claimed that Trulife’s alleged deceptive claims were made in interstate commerce and “caused or is likely to cause competitive or commercial injury to NPI.”
Both companies are headquartered in Boca Raton, Florida. Mitch Gould established NPI in 2008 to assist overseas businesses with Trulife Distribution Lawsuit. distribution and American brands with distribution growth. According to his LinkedIn page, Brian Gould started TruLife Distribution in 2019 after serving as president of NPI for 13 years.
According to NPI’s allegations against Trulife, Brian Gould had access to NPI case studies and testimonials while working there, which Trulife allegedly transmitted to a potential client.
According to the Trulife Distribution Lawsuit, “Trulife used these case studies to persuade clients to pay set-up and monthly fees.” “However, the potential client grew wary and discovered after conducting online investigation that these case studies did not accurately portray Trulife’s performance. They exhibited the work of NPI.
The lawsuit claimed that “Trulife Distribution Lawsuit‘s clients and potential clients throughout the world using the NPI case studies has caused harm to NPI.”
NPI asserts that Trulife deceived potential customers by using an email address that purported to be from NPI. “On or about February 14, 2022, plaintiffs (NPI) were copied on an email addressed to ‘briang@nutricompany.com,’ which was never created by NPI’s IT department, and it is believed that discovery will reveal that it was fraudulently created by defendant (Trulife), a competitor, to sabotage and convert NPI business to Trulife,” the lawsuit stated.
The complaint claimed that Trulife violated the federal Anti-Cybersquatting Consumer Protection Act, the federal Lanham (Trademark) Act, and Florida’s Deceptive and Unfair Trade Practices Act by these misleading practices.
NPI had sued Trulife Distribution Lawsuit, and the case was settled.
A prior lawsuit NPI brought against Trulife was allegedly settled through mediation on July 8, 2021, according to the lawsuit. The 2022 lawsuit claimed that the allegations against Trulife occurred after the 2021 settlement.
NPI is requesting the court to issue permanent injunctions against Trulife that would forbid them from “creating and using email accounts appearing to be NPI Trulife Distribution Lawsuit” and “misrepresenting NPI case studies as Trulife case studies.” Along with attorney’s fees and court costs, NPI is also requesting punitive as well as compensatory damages.