Your clients are your most worthy assets. However, several small business owners are pretty unsuccessful in their client retention strategies, specifically through email marketing. They rely heavily on word of mouth and cold calling for acquiring clients.
Email Marketing, in itself, can help you acquire 30% more clients than any other marketing collateral put together. Email is still the most preferred method of communication and reaching out to people. According to campaign monitor, email marketing generates $44 for every $1, which is 4400% increase in the ROI without breaking the bank.
Here are three ways email marketing will facilitate client retention in your small business:
1) Keeping You high Of Mind
Regular emails help to establish a unique brand identity and inform your customers about your work. So, the next time when your client is looking to launch a new product or service, your emails would instantly remind them of you.
2) Helps in maintaining a cordial relationship with customers
Emails that are timely and relevant to seasonal trends will act as a friendly reminder. For example, you produce a list of road trip destinations or the tripping wine bars in your area. As long as it’s useful and not about you, you’re good to go! The more you engagingly converse with your client, the more you’ll help them to remember you.
3) Place a Friendly Face Behind Your Business
Why would someone come to you if you’re not offering value or sounding sullen? No matter how innovative your product is or how effortlessly you market, if you’re not building trust, you’ll soon be swept out of the business. Well-crafted emails tout you as a preferable partner to enterprises by showcasing your ability to help and do better than your competitors.
Employing email marketing for customer retention
As helpful as email marketing is for retaining customers and growing your business, it may be a time consuming and exhaustive process. As long as you build trust, work with transparency, and offer value, you can move mountains and unicorns. Make a database of clients, share your ongoing work( including new services you’ve launched or will be launching) with them, and seek feedback.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.