5 Modifications that Can Boost Your Website’s User Experience and SEO

5 Modifications that Can Boost Your Website’s User Experience and SEO

What’s the most challenging aspect of building a website? Considering that there are more than 1.8 billion websites on the internet right now, most marketers and website owners struggle to drive qualified traffic to their websites.

It isn’t enough to ensure that your website is visually stunning and user-friendly. You also have to use judicious techniques to ensure that your target audience finds your website at the right time on the right channel. This is where search engine optimization (SEO) steps into the picture.

A well-defined SEO strategy can be instrumental in taking your website to the top of relevant search engine results. This, in turn, will help drive qualified organic traffic from search engines to your website.

These visitors are also more likely to take desired actions on your website, such as subscribing to your newsletter or downloading an ebook. This is because they’ve decided to visit your website after actively searching for information related to your brand, niche, or products/services.

However, an influx of website traffic will only yield the desired results when your website can grab and retain visitors’ attention. In other words, you need to provide an outstanding user experience (UX) that compels visitors to spend more time on your website.

Also, when people stay on your website for longer, they’ll browse other web pages and engage with your content. This, in turn, improves website engagement metrics, such as bounce rate, dwell time, and time-on-site.

Ultimately, it tells search engines that your website provides relevant and engaging information to visitors and, therefore, helps boost its search engine ranking even further.

Thus, SEO and user experience are integral to each other and can’t be implemented in isolation. In this blog, we’ll outline a few effective techniques to help you enhance your website’s user experience and search engine ranking. Let’s get started.

Publish Meaningful & Valuable Blog Posts

If you’re familiar with SEO, you already know the crucial role high-quality and keyword-rich blog posts play in boosting search engine ranking. Also, when visitors find valuable information that satisfies their search intent, it enhances the UX of your website as well.

That’s why it is essential to creating original, well-researched, and useful content that’s relevant to your target demographic. Start by identifying and analyzing trending keywords in your niche to determine whether they’re relevant to your brand.

Next, understand the search intent behind your target keywords and identify the questions and problems your target audience is struggling with. You can use tools, such as AnswerThePublic, for a glimpse of the questions your audience will likely ask about a specific subject.

The final step is to identify the topics and themes that’ll resonate with your target audience and publish content that meets their needs. Make sure your content is easy to understand and doesn’t include unnecessary technical jargon. Also, avoid flooding your content with too many keywords; it’ll take a toll on both the UX and search engine ranking.

Optimize the Content Structure

Whether you’re writing blog posts, product descriptions, or the company profile, make sure you break the content into concise and easy-to-read paragraphs. Also, group related paragraphs under meaningful subheadings to further aid scannability.

Take this a step further by including relevant keywords in the subheadings to help search engine spiders crawl the web page and understand its content. Also, don’t forget to include relevant lists to summarize key takeaways and pointers.

Make Your Website Accessible

Web accessibility often takes a backseat amidst the constant rigmarole of keyword research, content creation, and website layout. However, making your website accessible to all users, including those with disabilities, can be instrumental in improving the overall user experience.

Also, when individuals with disabilities can fully perceive, understand, and utilize your website, they’re likely to spend more time browsing it. This further reinforces website engagement metrics and improves search engine ranking.

Typically, creating an accessibility inclusive website involves various steps, such as:

  • Enabling keyboard navigation
  • Providing alternative text for images
  • Providing transcripts for multimedia
  • Maintaining a high text to background contrast ratio
  • Disabling autoplay for multimedia, sliders, and carousels
  • Creating accessible forms

If you don’t have the resources to implement these changes by yourself or hire a developer, you could consider using an automated web accessibility solution. Marketing specialist Jamie Turner talks about web accessibility and how to implement accessiBe, an AI-powered solution. accessiBe uses a powerful AI engine to test and weed out any accessibility issues on your website and make it ADA and WCAG 2.1 compliant.

Improve Page Speed

Who has the patience for a slow-loading web page? Absolutely no one. In the age of high-speed internet, your target audience won’t have the patience to wait for your website to load. That’s why you need to use suitable techniques to ensure that your website loads at a lightning-fast speed.

Start by finding a reliable and fast hosting solution for your website. Make sure it includes features, such as CDN support, to improve site speed. Next, compress images and other media before adding them to your website.

Also, optimize your website’s source code to remove unnecessary characters and blank spaces. You can use Google’s PageSpeed Insights tool for a better idea of how to improve your website’s speed.

Prioritize Responsiveness

With nearly 4 billion smartphone users in the world, it’s mandatory for today’s websites to be mobile responsive. In other words, you must ensure that your website works fine on mobile devices, such as smartphones and tablets.

The key is to use a responsive website template/theme that can scale its dimensions according to the screen size. Also, make sure you use large font sizes and prominent calls-to-action (CTA) that are easily visible on smaller screens.

Don’t forget to include plenty of white space in the layout to make it easier for smartphone and tablet users to scroll through your website and find relevant information.

Have you used any other tactics to improve your website UX and SEO? Share your suggestions in the comments section below.