Ecommerce Agency Playbook: 5 Tips To Create Highly-Converting Websites

Ecommerce Agency Playbook: 5 Tips To Create Highly-Converting Websites

In a recent report issued by Shopify, the eCommerce industry increased roughly 16.4% of global retail sales. It is the most recent data available from the digital commerce market. From an industry that is thriving, it’s important to build a ecommerce websites and mobile applications that can keep up or even beat the competition!

As a business owner and eCommerce developer, you know that your website needs to convert visitors into buyers to maximize your revenue. But, sometimes, this is easier said than done.

Fret not! As an ecommerce agency, we’ve compiled a list of five tips that can help you create highly converting websites that’ll not only skyrocket your sales but also expose your company to new prospective customers.

Target Your Audience

To create an effective eCommerce website, you need to target the right audience. For instance, “Birkenstock sandals” is a product people would probably buy if they were looking for sandals. So instead, use a search query like “buy sandals online,” which will net you customers looking for online purchases.

Your target audience should inform the product you wish to sell and the design and structure of your website. If your target customers are millennials, you should focus on creating an appealing layout that might stick with them.

Targeting customers based on their demographic and behavioral profiles can also help you determine their needs and interests. Take the case of Peter-John is Peter-John’s Shoes, a website that sells sandals. Peter-John’s Shoes contains the following information:

Peter-John has a love for shoes and gets excited when he sees new sandals and boots. He is an avid skater and outdoor adventurer. He loves to travel and has been to many unique places like Mauritius. But for him, the image of sandals is more than just footwear; it’s a lifestyle choice made by his grandparents when he was growing up.

As a result, Peter-John’s Shoes has designed a website that appeals to skaters and explorers. The high-resolution images of the sandals and boots showcase their quality, which is one of the USPs of these products. On the other hand, the blog section informs Peter-john’s customers about interesting facts about Mauritius.

Eye-Catching Ecommerce Web Design

Every day millions of visitors access the internet and search for things they need to buy. Be it a product or service, they are all looking for the best deal. Build a ecommerce website that stands out, has a professional look and feel, and provides an easy-to-use interface.

Apart from the search engines, customers are also influenced by their friends or family on social networks. Therefore, a well-designed website is more likely to generate positive reviews on social media platforms. This increases the chances of better customer conversions.

Offer Something of Value

You can attract customers with quality products, but if you wish to purchase more, give them some incentive to come back. For instance, if your product is a topnotch pair of sandals, offer free shipping for orders of three pairs or more. This will increase your chances of getting repeat revenue and reduce the customer’s perceived risk of purchasing online.

Once a prospect becomes a customer, provide information to help him continue his journey after the purchase. For instance, if you sell fashion accessories online, offer a blog section with DIY fashion ideas. Customers will appreciate the information and return to your website for other products.

Emphasize customer reviews on your product page. Reviews not only help build trust but also increase the chances of getting more sales. Instead of creating fake reviews, ensure that your customers are satisfied before writing about their experiences with you.

Digital eCommerce Agency: How Does It Work?

Create an Engaging Internal Linking Structure

The internal link is the hyperlink placed on another page of the same website. This link doesn’t involve a navigation bar, but it affects how your website ranks in search results. A good internal linking structure ensures that all the pages of your website are accessible to anyone looking for them.

Link to news stories published on your site to create an engaging layout. Readers can easily navigate through related articles by clicking on links instead of scrolling forever in the article. Clicking on the small chain icon next to the headline takes them further to related pieces of content.

Use Attractive Social Media Icons

Add social media icons that connect you with your customers. For instance, if your company has a Facebook page or Twitter feed, add these icons in the footer section of your site. This ensures that your customers can still be connected with you even when they’re not on your website.

Social media is a great customer service tool used by many eCommerce agency websites. In fact, SEM companies that have a solid social media presence have a higher conversion rate. It includes large ecommerce brands like Amazon, Shopify, and Zappos.

Make sure to prioritize your social media strategies as a priority for your business. It ensures that you can create a customer-friendly atmosphere for your customers and engage them on various platforms through visuals, videos, and text links.

Informing yourself about the best practices for creating ecommerce agency sites is the first step towards building long-term relationships with customers. Successful eCommerce websites are driven by the products they sell and have a great content delivery strategy.

Humanize Your Website

The humanization of your website is one of the key aspects for increasing customer engagement and conversion rates. It is a characteristic that helps people feel connected to your brand, and this connection keeps customers coming back again and again.

The website experience should be personalized to each customer’s needs and interests. When you add personal touches, such as an email address for comments, every remark will be visible to everyone browsing the site. This will make people feel like they are part of something bigger than just a sale.

As an ecommerce agency, we want to remind you to always remember that it’s about the customer. You should take into account what they want to read and what they need help with. Create a hub where people can go if they are not sure about something new. Your website can be useful, versatile, and customer-focused even if you are not in the industry that you are selling.